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Home2US renews capacity agreement with SES
MUMBAI: Home2US has renewed its long-term capacity agreement on SES-1 and expanded its international DTH platform serving ethnic audiences across the US.
In conjunction with a new multi-year, multi-transponder deal on SES-1, Home2US has added six new television networks and five new radio channels from Greece and Cyprus to its DTH lineup featuring top programming from around the world.
Home2US is broadcasting over the SES platform utilising MPEG-4 DVB-S and S2 compression technologies, which enable efficient channel growth, HD and hybrid TV delivery, and a strategic expansion into markets throughout EMEA.
â€?The Greek and Cypriot channels are important new channels on the Home2US lineup in North America, which is expected to add at least another two dozen networks by early next year,” said Home2US CMO Nancy Dube. “Our renewed agreement will take us well into the second decade of our partnership with SES, setting the stage for advancements in HD and interactive TV delivery as well as an exciting extension of our DTH platform into Europe, the Middle East and Africa.”
“The Home2US lineup of the best international programming has really struck a chord with a broad range of diverse, multi-cultural audiences living and working throughout the US,” said SES Sr VP Global Sales Scott Sprague Scott Sprague. “The next chapter of our alliance with Home2US should see many exciting developments in how and where Home2US DTH programming is delivered.”
Many of Greece‘s popular TV networks have been added to the Home2US lineup, including Mega Cosmos, the channel that features everything from reality and news shows to movies and documentaries. Alter Globe, Star International, RikSat and GMTV are among the other Greek channels exclusive to Home2US DTH audiences.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
