Applications
History now available on mobile TV across major operators
MUMBAI: Factual entertainment channel History, which debuted in India on 9 October, 2011 and claims to have reached out to 45 million viewers within a month of its launch, is now available on the mobile platform.
The broadcaster will be available on both platforms – live streaming as well as video on demand on GPRS enabled mobile phones. To access the application, the user will have to send the keyword “History” as an SMS to 51818. The user can chose to either view the channel or key episodes from a particular show.
This service is available via Mobile TV across all leading mobile operators on such as Vodafone, Airtel, Idea, Aircel, BSNL, MTNL, Reliance, Tata Docomo and Tata Indicom.
There will be different subscription charges based on the package viz. daily (Rs 7/-) or monthly (Rs 150/-) based on the user‘s choice. The service will soon be available in other Indian languages as well.
A+E Networks TV18 president Ajay Chacko said, “It is our endeavour to ensure that our innovative and cutting edge content reaches every possible audience with access to a screen – be it a TV screen, a computer screen or a mobile phone screen. By making HISTORY available on the mobile platform, we have once again taken a step in the direction of broad basing and growing this genre in India.”
History has partnered with Hyderabad based Apalya Technologies, which will enable the channel to power its content on Mobile TV.
Apalya Technologies founder and CEO Vamshi Reddy said, “We are pleased to be offering a great factual entertainment channel like History on board. With live streaming and videos on demand, it is surely a good value add to different mobile and internet users.”
Furthermore, these features will soon also be available across other platforms through Apalya apps, such as:
OEM like Samsung, LG, Blackberry, Internet dongles like Tata Photon, Reliance Netconnect and MTS Blaze, Internet broadband like Airtel Broadband and App Stores like Android, Apple I-stores, Blackberry, Nokia Ovi, etc.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
