Applications
HDTV: Double digit growth expected over next 5 years
SINGAPORE: A recent study by US-based IMS Research estimates that by the end of 2010, nearly 87 million households worldwide would be capable of watching HDTV programming.
At a session on the Future of High Definition Television, it was pointed out that HDTV is becoming an important offering for cable and satellite TV providers. IMS research estimated that last year, about 20.6 million HDTV players were shipped worldwide. The double-digit growth expected in the market over the next five years will result in a forecast of nearly 60 million HDTV displays shipped by 2010.
Elaborating on the recent trends, Millette Burgos of Asia Pacific Broadcast said, “Depending on the country and the government, initiatives such as FCC‘s Digital Tuner mandate in the US and the HDTV broadcasting quotas in Australia and South Korea, are often the key drivers for the growth in HDTV sets.”
Countries like Australia and South Korea are proving to be the key drivers for the growth in HDTV sets as they have integrated tuning capacity. While growth in HD monitors will continue in a market where pay TV operators sell or rent the HD set-top box or HD DKR as part of the HDTV service package.
Often HDTV sets would not be enabled for pay-TV platforms, but are capable of receiving only free-to-air programmes. Of course, exceptions will exist in countries like US and S Korea where cable platforms are standardizing on Cablelabs Digital Cable ready standard.
“The good news is that many of the adoption impediments of HDTV are now being eliminated,” said IMS research market analyst Jack Mayo. “As HD content increases in availability, equipment costs drop and compression standards improve so we‘re likely to see more operators implement HDTV.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
