Applications
HBO Mobile and Cingular Wireless bring ‘Entourage’ to wireless phones
MUMBAI: Cingular and HBO have launched mini-episodes of the Entourage series available only to Cingular Video customers who subscribe to HBO Mobile. In an industry first, the Entourage made-for-mobile episodes are true extensions of the program fans enjoy on HBO. They are written by the same writers and producers, and have the same characters and actors. |
“Our relationship with HBO is all about learning how to take successful programs from television and bring them to the mobile phone. We‘re excited to launch these episodes as an important first step in the creation of true broadcast quality entertainment for the mobile phone. Along with the highlights we provide from the TV broadcast each week, these episodes give Entourage fans a rich experience they can get nowhere else,” said Cingular Wireless vice president marketing John Burbank. |
 The premise of the made-for-mobile Entourage story is: Johnny Drama makes a “cellivision” show. Customers can view a series of short vignettes based on this premise as they continue to enjoy the adventures of the friends from Queens on the Hollywood road to fame and fortune. “The episodes are short and funny — just the kind of entertainment mobile customers want,” said Burbank. In another first, Cingular Video subscribers can also enjoy full-length episodes from the first season of Entourage, plus episodes from Sex And The City, Curb Your Enthusiasm, and Dane Cook‘s Tourgasm. These episodes have been segmented into chapters so Cingular subscribers can relive their favourite moments and share them with their friends. Cingular Video uses the power of 3G phones as well as Cingular‘s new high- speed 3G wireless broadband network, which is currently available in 18 major markets encompassing 54 communities. The company expects service to be available in most major markets by the end of the year. To access Cingular Video, consumers need to purchase a 3G phone and sign up for the Media Net Unlimited package, which includes Cingular Video. Premium content, such as HBO, is optional and customers are charged an additional subscription fee for access. Some HBO Mobile content on Cingular Video is for mature audiences only. Cingular‘s recently launched Parental Controls feature provides content and purchase blockers on phones so parents can restrict access to content that may be inappropriate for younger viewers. |
Applications
Canva acquires animation and AI startups Cavalry and MangoAI
The deals strengthen Canva’s push into enterprise and AI-led design workflows
AUSTRALIA: Global visual communication platform Canva has stepped up its acquisition drive, buying UK-based 2D animation platform Cavalry and US-based AI startup MangoAI to deepen its AI-powered creative stack.
Cavalry, whose tools are used by brands including Amazon, Meta, Google and Netflix, will strengthen Canva’s motion design capabilities. The deal builds on Canva’s 2024 acquisition of Affinity, which has crossed four million downloads since launch. With Cavalry, Canva now counts seven Europe-based acquisitions, underscoring its global expansion strategy.
MangoAI, an early-stage startup focused on video advertising optimisation, will integrate its reinforcement learning systems into Canva AI. The move aims to enable brands to generate personalised marketing content in real time, cutting production cycles while improving campaign performance. MangoAI co-founder Vinith Misra will join Canva as reinforcement learning lead in its research lab.
Canva co-founder and chief operating officer Cliff Obrecht said the acquisitions reflect the company’s ambition to make professional-grade creative tools more accessible without sidelining human creativity. The goal, he said, is to bring everything from vector to motion design into a single, integrated suite.
The company now reports 265 million active users, including 31 million paid subscribers, and $4 billion in annualised revenue, up 36 per cent year on year. The latest buys further position Canva against rivals such as Adobe and Apple’s Creator Studio as it pushes deeper into enterprise workflows.
Canva head of pro design marketing Liam Fisher, said AI is intended to act as a creative assistant rather than a replacement, reinforcing the primacy of craft and individual design judgement.
