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HBO Go to make Asian debut on Now TV
MUMBAI: Movie channel HBO Asia will soon be launching a new Internet streaming service known as HBO GO in Asia.
HBO Go allows subscribers to enjoy HBO Original programmes 12 hours after the US across multiple devices including laptops, tablets and smartphones, anytime, anywhere.
Hong Kong‘s now TV will be the first broadcaster in Asia to launch HBO Go in the first quarter of 2013.
HBO Go draws on a vast library of around 1,000 hours of HBO Original programmes including series, films and other special programming such as documentaries, entertainment specials, family content and stand-up comedy.
Exciting lineup of programmes include the latest seasons of series, ‘Game Of Thrones‘, ‘Girls‘, ‘True Blood‘ and ‘Veep‘. Subscribers will be able to select what they want to watch on the device of their choice, giving more control to the viewer.
HBO Asia CEO Jonathan Spink said, “This announcement further demonstrates HBO Asia‘s commitment to introducing value-added services that provide flexibility, compelling content, and increased customer satisfaction. HBO Go will meet the demand of changing consumer viewing habits, offering subscribers quick access to a wide variety of award-winning and critically-acclaimed content 12 hours after the U.S., which will helps with the ongoing fight against illegal copying, distribution and piracy.”
Available free to now TV‘s HBO Max Pak Premium subscribers, Spink added: “We are very pleased that now TV will be the first broadcaster in Asia to offer HBO Go, as Hong Kong is a highly sophisticated market with a prevalence of high speed broadband network and mobile and tablet users, providing the perfect environment for the introduction of HBO GO.”
PCCW MD of TV, new media Janice Lee said, “HBO has always been our partner of choice who strives to offer the best to Hong Kong viewers. With HBO GO, it further demonstrates its commitment to the Hong Kong audience.”
“Over the past months, we have launched a number of apps with great success, including the now Player and now news apps, with which we have accumulated over one million downloads via smartphones, tablets and other devices. We have every confidence that HBO Go, as a new addition to our content line-up, will further enrich our customer experience by offering great content anytime, anywhere”.
The HBO Go service will complement HBO Asia‘s bouquet of subscription movie channels in the region including HBO, HBO HD, HBO Signature, HBO On Demand, the subscription video-on-demand service, and Red, HBO Asia‘s first premium Asian movie channel.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
