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HBO, AOL launch a comedy site in the US
MUMBAI: US broadcaster HBO and internet service provider AOL, which offers online programming for over 100 million users each month, have joined forces on the new broadband website This Just In. The site is slated to launch in the first quarter of next year. |
This Just In will feature humour through the lens of current events ranging from pop culture to politics. It will reflect the broad range of comedy that HBO is known for including cutting edge social commentary, urban comedy and the most current new comedic voices. Leveraging AOLs leadership in online video and innovative web programming, This Just In will feature extensive video content, as well as a blog format that will enable users to tap into the days events as they are happening. This Just In will also be a platform to incubate new programming for other HBO platforms. The venture will be accessible at www.thisjustin.com. This Just In will replace the existing AOL Comedy channel. |
AOL Media Networks will represent This Just In to marketers, offering advertisers the opportunity to associate their brands with an HBO property for the first time ever with the site clearly identified as powered by HBO. In addition to traditional ad units, the venture will work closely with advertisers to create programming that incorporates marketing messages in a way that is as engaging as the content itself. AOL will support the site with all of the tools and technologies of its content publishing, video and social networking platforms as it has with TMZ.com, the successful 24/7 entertainment news website that AOL launched last year with sister company Telepictures. AOL executive VP, consumer and publisher servicesJim Bankoff says, “This venture will leverage AOL‘s online expertise and HBO‘s established reputation for comedy to provide a unique, engaging site for audiences across the web. What‘s more, for advertisers, this is the first time they can connect to the HBO brand.” HBO executive VP, new media programming Group Carmi Zlotnick says, “Our goal is to create a robust destination that can have the potential of becoming part of the water cooler pop culture like many of our network programs have become. With our heritage and relationships in the comedy space, this platform is ideal for showcasing new forms of entertainment to todays savvy audience and allows us to discover fresh talent and ideas indigenous to new media. Running the venture is Steve Stanford who was the founder and CEO of Icebox.com, an early Internet comedy site that created programming with many top television writers, and was a co-founder and COO of the edgy, content-driven cell phone service Ampd Mobile. He says, “This is about creating a new kind of entertainment experience that couldnt exist in a non-interactive medium. We will be trying new things and taking risks in the process of developing great Internet comedy.” This Just In is an extension of HBO‘s commitment to comedy and recognition that many of the most interesting things happening in comedy today are originating on the Internet. Content from the site may also be used across multiple platforms including HBO, HBO multiplex channels, HBO On Demand and HBO Mobile. The broadband comedy venture is only the most recent step HBO is taking to discover and develop up and coming talent. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
