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Hathway Broadband launches Docsis 3.0 Ultra High speed network

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MUMBAI: Hathway Cable and Datacom, the largest cable broadband company in India, has launched the Docsis 3.0 ultra High speed network. Docsis 3.0 is a widely deployed technology and is the dominant technology powering leading Broadband markets like USA, Korea and Europe. Docsis 3.0 is capable of delivering speeds upto 1 Gigabit.

We are the first Company to launch a Docsis 3.0 network in the country,” said Hathway Cable & Datacom MD & CEO Jagdish Kumar. “With our Docsis 3.0 network supplied by Cisco we are ready to deliver Ultra High Speed Broadband upto 50 Mbps to every retail customer in South Mumbai. We see Broadband as a key part of our business portfolio and we will soon be launching the Docsis 3.0 networks in other parts of the country. We are enabling our network for delivering a superior HD video experience on our Cable TV as well as on Broadband.”

Hathway Broadband business head Kunal Ramteke added, “True High speed retail Broadband delivered on Docsis 3.0 will be a game changer in the market. In today’s video led internet consumption these speeds are absolutely vital for a superior consumer experience. The south Mumbai customers will be able to enjoy YouTube in HD and lightning fast responses in internet gaming. TV is also being consumed across multiple screens. With our new Docsis 3.0 plans starting at Rs 599 you will not break the bank to start enjoying these benefits.”

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Cisco service provider software solutions VP – sales Sue Taylor said, “Cisco is excited to be playing a crucial role in shaping this industry and leading it to a transformative stage with technology. Hathway has been a pioneer in its willingness to adopt technology that benefits its subscribers and we congratulate them on this important milestone.”

To cater to this demanding high speed segment, Hathway will also be launching a dedicated Service Desk exclusively for the Docsis 3.0 customers. These desks will have fully trained staff to handle any service requirements pertaining to High speed internet access through multiple devices. Hathway is also geared to deliver 99.9 per cent network availability and service issue resolution within 24 hours recognising the criticality of a high speed connection in the connected world of today.

Hathway Docsis 3.0 plans start from monthly Rs 599 and go upto Rs 1499 for the 50 Mbps plan which offers 50 GB of download data.
The network is initially being deployed in south Mumbai and has been extensively tested. All existing and new customers of Hathway Broadband in south Mumbai can upgrade to the Docsis 3.0 plans. The customers will be provided a Docsis 3.0 Modem by Hathway which will be capable of supporting the Ultra High Speed Plans.

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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