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Harris introduces upgrade for China’s DMB-T standard
MUMBAI: International communications and information technology company Harris has introduced its first transmission solution for China’s Digital Multimedia Broadcast-Terrestrial (DMB-T) standard at the upcoming BIRTV show in Beijing, China. The company is also shipping its first DMB-T transmitter to Yunnan TV in China later this month and will provide upgrade kits for Harris DVB-T transmitters currently installed in China. Harris debuted the DMB-T transmitter outfitted with a new Harris DTV660 DMB-T exciter. The DTV660 DMB-T exciter is based on Harris‘ field-proven range of Digital Video Broadcast-Terrestrial (DVB-T) standard exciters, and features a new modulator designed specifically to meet the new Chinese digital TV standard. The new DMB-T transmitter uses Harris Atlas technology, which includes a variety of solid-state, air-cooled and liquid-cooled analogue and DVB-T digital transmitters. Harris Atlas DVB-T transmitters already in the field today can be upgraded to the DMB-T standard with a board swap and firmware changes. The DMB-T standard has been designed to provide the best possible reception quality, even in large metropolitan areas with difficult reception conditions. The standard has been engineered to provide a very high level of spectral efficiency. This provides the capability to transmit multiple programs of video, audio and data within the same channel that was previously occupied by a single analog signal. The standard is also designed to allow both terrestrial TV sets and mobile handheld devices to use the same spectrum. The medium-to-high power liquid-cooled design of Harris DMB-T transmitters is specifically for broadcasters seeking an efficient, high-power density transmitter, resulting in greatly reduced room air-conditioning requirements and overall electricity costs. The new Harris DMB-T transmitter series also shares the compact footprint of the Atlas transmitter design for broadcasters with limited space in the transmission facility.
Harris broadcast communications president Tim Thorsteinson says, “Harris is pleased to support China’s DMB-T standard for digital terrestrial television. Harris has a long history of leadership in transmission, and continues to design new platforms and modify existing technology to support digital TV standards internationally. We look forward to supporting this unique standard as China moves forward with its DTV initiatives for both terrestrial and mobile TV broadcasting.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
