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GSAT signs new capacity on SES satellites NSS-11 and SES-9
MUMBAI: SES has announced that the Philippine direct-to-home (DTH) satellite TV provider Global Satellite (GSAT) has contracted its fourth transponder on NSS-11, cementing SES‘ orbital position of 108.2 degrees east as one of Asia‘s leading video neighbourhoods.
The multi-year deal will see the transfer of current capacity usage by GSAT from NSS-11 to SES-9, currently scheduled for launch in 2015. When launched, SES-9 will be the largest SES satellite dedicated to the Asia-Pacific region. The new spacecraft will be providing expansion capacity for DTH, enterprise, mobility and government services across the region.
GSAT, the satellite division of First United Broadcasting Corp (FUBC), launched its DTH service in 2008 on the NSS-11 Ku-band satellite, providing subscribers with access to an improved mix of international programmes including English, Mandarin, Korean, Tagalog, Japanese and Spanish channels. With this additional capacity, GSAT will be offering 12 high definition (HD) channels and 47 standard definition (SD) channels to more than 200,000 subscribers across the Philippine archipelago.
FUBC president and CEO Philip J. Chien said, “Our ability to offer highly reliable DTH satellite TV to our growing base of subscribers in the Philippines is largely due to the comprehensive footprints of NSS-11, and, from 2015, SES-9. We are confident that SES‘ expertise will enable us to grow in our market and increase both the quality and quantity of channels in our pay-TV offerings.”
SES Asia-Pacific and the Middle East sr. VP commercial Deepak Mathur said, “We are delighted to confirm that GSAT, our long-term customer on NSS-11, will become a key anchor customer on SES-9. At SES, we are investing in new satellites to make sure that our customers enjoy business continuity, as well as delivering vital capacity to support their growth in some of the most dynamic media markets in the world.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
