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Granada International, Orange in VoD deal
MUMBAI: Granada International has concluded a non-exclusive three-year volume deal with Orange for SVOD and VOD in France. Orange‘s VOD services are available via set-top box, ADSL network and internet. Also available via set top box are ORANGE‘s SVOD Services, which launched last November with “24/24 Musique” and “24/24 Jeunesse” (music and animated series). From June, this service is being extended for subscribers to include drama series. Granada International titles included in the first selection include Space 1999, The Persuaders, Brideshead Revisited, Agatha Christie‘s Poirot, Inspector Morse and The Adventures of Sherlock Holmes. Also included in the deal is a package of films including The Last Seduction, To Die For, The African Queen and films directed by Alfred Hitchcock. Granada International MD Nadine Nohr said, “We are currently digitizing our catalogue, which contains many series which are well known throughout the world, at a rate of 450 hours per week. Working with VOD and SVOD suppliers is a further opportunity for us to maximize revenue from our extensive range of programming and offer a number of non-exclusive volume deals for many companies in the market that are keen to acquire content that will have a broad appeal to their new customers.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
