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Govt targets 20 million broadband subscribers by 2010
NEW DELHI: Even as President A P J Abdul Kalam declared that the year 2007 will be the ‘Year of Broadband’, there are plans to increase to more than two-fold the broadband and internet users in the country over the next three years. In his address to the joint sitting of both Houses of Parliament on the opening day of the Budget session, Dr Kalam had said yesterday the government was committed to bridging the digital divide by providing broadband coverage throughout the country. ‘Our information technology sector continues to develop and remain globally competitive’. According to the Broadband Policy 2004, there were approximately six million internet and three million broadband subscribers in 2005, and this figure is estimated to rise to 18 million and nine million respectively this year. By the year 2010, India hopes to have 40 million internet and 20 million broadband subscribers. |
Plans are on the anvil to provide broadband services in 400 cities and service providers have plans to reach 1000 cities by the end of 2007. These cities include the 63 cities identified under the National Urban Renewal Mission. The real challenge is to connect the remote villages unconnected so far due to various reasons. One of the viable options for providing connectivity is through wireless mode. According to the Sub-Group on ‘Going Digital’ set up by the Planning Commission and headed by Rajeeva Ratna Shah, Member Secretary in the Planning Commission and a former Prasar Bharati CEO, introduction of broadband connectivity opens up new market for providing value added services which can be derived from the digitization. The Sub-Group noted that penetration of TV is much higher than PC in the industrialized countries, and provides interactive services including internet on TV and TV on internet. These services can potentially benefit especially the ‘information poor’ and thus reduce the information gap in the society, which is an important implication of the convergence. Internet on TV can be provided using Out Of Band (OOB) and In Band (IB) structures. In the IB structure the internet is transmitted alongside with the broadcasting signal. Here the characteristics of the broadcasting infrastructures will have a decisive role on the available services. |
It noted that TV on internet which is also known as WEB TV/Cyber TV will be the future of broadcasting. A precondition for the WEB TV to be able to replace digital TV is the transmission capacity at the end users site increases to such level that it can be possible to provide digital TV services. WEB TV needs to be co-evolved with digital TV and act as complementary for delivery of services. i. Testing, publication and adoption of technical standard for digital terrestrial transmission. ii. Publication and adoption of national standards for digital cable television. iii. Prasar Bharati’s roll out of transmission conversion from analogue terrestrial to digital terrestrial both for radio (AIR) and Doordarshan (DD). iv. Introduction of addressability and conditional access system in cable and satellite TV environment. v. Road map and commencement of indigenous production of STBs containing features such as (a) digital analogue convertors for delivery of digital signal at subscribers’ end and (b) conditional access and addressability features. vi. Publication and adoption of national digital television standards for manufacture of digital receivers. vii. Commencement of indigenous production of digital receivers. viii. Commencement of digital terrestrial broadcast in selected cities by Prasar Bharati staring with Delhi by 2010 and covering all areas by 2013 in four steps. ix. Commencement of HDTV broadcast for Commonwealth Games 2010 by Prasar Bharati. x. Commencements of digital signal delivery at subscribers end in Cable and Satellite (C & S) homes. xi. Nationwide switch off of analogue broadcast both for terrestrial and C & S homes (2015). |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








