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GloboSat to distribute SaharaOne channels in UK, Europe
MUMBAI: In a bid to garner international subscription revenues and also expand its footprint in UK and Europe, SaharaOne Media and Entertainment has entered into a long term deal with New York based broadcast distribution outfit GloboSat Entertainment in order to help the company launch its channel services at various countries. |
The company is also eyeing broadband as well as mobile platforms in the US. GloboSat Entertainment is said to be in talks with a couple of moblie companies in this regard. |
GloboSat president and CEO Sudhir Vaishnav says, “Our strategic partnerships with DTH, cable, broadband, IPTV, mobile and other platforms spanning across North and South America, Europe and UK help our broadcast partners to build international presence faster.” The general entertainment channel SaharaOne already has its presence in US on Echostar. And the movie channel Filmy is offered on DirecTV, the other DTH platform in US controlled by Rupert Murdoch‘s News Corp. The two channels have recently been launched in Nepal and Maldives. The company now plans to push SaharaOne in the Middle-East, where the movie channel has already made its entry via the Pehla platform. The company is also targeting to push the two channels in Africa as well as in Australia in due course. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
