Applications
Globecast to demonstrate Mam solutions at IBC
MUMBAI: GlobeCast and Netia will once again join forces at IBC, which is scheduled in September in Holland, to showcase the group’s integrated solutions across the whole broadcast chain with a shared demonstration of their latest Media Asset Management (Mam) solutions.
The Orange/France Telecom company, which recently opened fibre links to Africa and Latin America, will also be highlighting the geographical expansion of its global network, as well as the successful delivery of 2010 events, including several in 3D.
The demonstration will show broadcasters and content creators how to seamlessly integrate their traditional broadcast environment with the latest Mam software. The idea is to highlight GlobeCast’s ability to transport, manage and play content throughout the world, helping our clients to save time and money, and to easily send and share content with partners and platforms in multiple regions.
The new Netia software, which powers this solution, allows users to manage all of the processes within the production environment from editing to post and distribution through one interface.
All modules provide for ingest and quality control; metadata extraction and tagging; search, browse and low-res proxy generation; integration with key 3rd party systems including QA, tape/disk-based archive, non-linear editing, playout and traffic automation; and Multiplatform Delivery to Mobile TV, VoD/Catch Up TV, IPTV, Web Streaming, HD and SD distribution platforms.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
