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Global mobile media firm Mobile Streams gains foothold in Asia
MUMBAI: Global mobile media specialist Mobile Streams has acquired the mobile entertainment group Mobilemode.
Founded in 1999, Mobilemode delivers mobile entertainment content and services to mobile phone operators and portals in the Asia Pacific region.
The acquisition of Mobilemode will give Mobile Streams a comprehensive position in Asia Pacific, with a particularly strong focus on Australia, New Zealand, Malaysia, Singapore and Hong Kong. In addition, the acquisition will offer Mobile Streams the immediate benefit of Mobilemode’s experienced management team, and their strong relationships with portals and mobile network operators.
Mobilemode’s key network operator customers are SingTel-Optus, Virgin Mobile and Hutchison 3G in Australia, SingTel and M1 in Singapore and Maxis and Astro in Malaysia. Mobilemode also has strong distribution relationships with eBay, Electronic Arts, Nokia and Discovery Networks, an affiliate of Liberty Media, Mobile Streams’ strategic investor.
Mobilemode’s management team has worked in Asia for many years and will be invaluable in supplementing Mobile Streams’ existing business in the region. The two founding members of Mobilemode, its CEO Jarno Salmivuori and and VP business development Norma Salmivuori will assume management positions within Mobile Streams’ Asia Pacific business unit.
For the year to 31 March 2006, Mobilemode recorded turnover of €1.1m and profit before tax of approximately €48,000.
Mobile Streams CEO Simon Buckingham said, “This acquisition represents a key milestone in the development of Mobile Streams’ global footprint. Mobilemode will provide us with an excellent stepping stone into the advanced markets of Australia, New Zealand, Hong Kong and Singapore whilst at the same time providing a platform for growth in the emerging markets of Taiwan, Indonesia and the Philippines.”
Jarno Salmivuori said, “Mobilemode has established strong relationships and operations in Asia which we look forward to developing and growing further through the combination with Mobile Streams”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
