Applications
Getty Images is ICC’s official photo agency for 4 years
MUMBAI: The International Cricket Council (ICC) has announced Getty Images, the digital media company, as its official photographic agency for the next four years.
The deal, which will run up to April 2012, means that Getty Images will cover all ICC events in that time including the ICC Cricket World Cup 2011, which will be held in Bangladesh, India, Pakistan and Sri Lanka. |
Other events included as part of the deal are the ICC World Twenty20, ICC Champions Trophy, ICC Women’s World Cup, ICC U/19 Cricket World Cup, ICC Cricket World Cup Qualifier and the ICC World Cricket League. Getty Images will also be responsible for providing coverage of the annual ICC Awards ceremonies for the duration of the contract as well as various ICC corporate social responsibility activities and important ICC meetings and media conferences. The ICC will also have access to Getty Images’ extensive library of cricket images during the term agreed. There will also be a provision whereby ICC sponsors can use certain images shot by Getty Images during tournaments to promote their support of ICC events. |
| By the terms of the agreement, Getty Images has also undertaken to provide a dedicated ICC-branded media manager support site enabling 24-hour access to images by the ICC and its commercial partners. Getty Images director of sports sales EMEA Marc Webbon commented, “We’re looking forward to strengthening our relationship with the ICC over the next four years. It’s a great opportunity for us to showcase our bespoke photo assignment service and some of our new digital products and services such as the digital asset management system we have built specifically for the ICC and its partners. We plan to deliver a high quality and efficient digital image service to the ICC and all its commercial partners.” ICC GM – commercial Campbell Jamieson said, “Getty Images is a world-class sports photo agency with which we have enjoyed a very good working relationship for more than 15 years. Through Getty Images we have been able to promote the game of cricket and our events all over the world. This deal will bring that promotion to a new level. “The commercial initiatives contained in this agreement have been introduced to assist the ICC to deliver an enhanced and effective sponsorship servicing function and will save valuable time and effort for all parties concerned. Through this deal the ICC and our Members will benefit from the expertise and artistry of Getty’s talented team of photographers”. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
