Applications
France Telecom, Motorola demonstrate a seamless mobility innovation
MUMBAI: A few days ago France Telecom and Motorola publicly demonstrated an innovative Network Controlled Seamless Mobility. This is one of the results of the companies’ seamless mobility strategic partnership signed in January 2005. This collaboration aims at developing and deploying integrated services using a wide range of devices, applications, and wireless access networks and technologies for the enterprise and consumer space. |
Network Controlled Seamless Mobility permits simultaneously to the operator to have a solution that enhances its services quality, optimizes the use of network capacity and achieves a greater end-user experience. The result of the development shows that seamless mobility can be experienced with a wide range of applications while the handover is controlled by the operator network with IP protocols. In this solution, the handover decision is managed with centralized information regarding radio link conditions, access networks load, application quality of service (QoS) needs, user preferences, and operator policies. The demonstration showcased video streaming from a remote application server to the A910 Motorola handset where a seamless handover between Edge and WiFi occurs at the optimized instant for the network operator and user.
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France Telecom says that its collaboration with Motorola is a success. The technical teams demonstrated complementarities in the study of algorithms designed to be implemented in next generation networks. The obtained results will serve the promotion of new standards. For Motorola, this collaboration result is a new step towards the realisation of its vision for Seamless Mobility through current and next generation networks and applications based on extensive R&D investments and understanding of both service provider and end-user needs. The jointly developed technologies have been intensively tested in order to anticipate and set up the next generation of standards. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
