Applications
Fox to stream content across many sites
MUMBAI: US broadcaster Fox will stream free episodes of select series on dozens of Internet portals and websites from 22 August. |
|
In this marketing initiative, episodes of Prison Break and Vanished will be available at no charge and commercial-free to viewers across multiple portals and websites, including the network‘s own Fox.com as well as AOL.com, Google Video, Yahoo!, TVGuide.com and IGN.com, among others. Fox executive VP, marketing Chris Carlisle says, To launch our two big thrillers – Prison Break and Vanished – both of which have continuing storylines, it is critical to get viewers invested out of the gate. Our strategy supplies as many opportunities as possible for viewers to sample the first few episodes across the Internet. Since the Internet is so communal, we also hope they will immediately buzz about them to their friends on-line.” |
More than 50 portals and websites will stream the first three episodes of Prison Break and the first three episodes of Vanished, which will be available online as early as the morning following their initial broadcasts on Fox. The episodes will be available for approximately one week |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
