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Fox partners with Orange for on demand initiative
MUMBAI: Mobile firm Orange has entered into a multi-year video-on-demand agreement with Fox in France This agreement will provide Orange access to over 75 new release and library feature films each year. |
With this agreement between Fox and France Telecom’s Orange service, subscribers to Orange’s digital television by DSL or broadband internet services in France will be able to access new films distributed by Twentieth Century Fox such as In Her Shoes, New York Taxi and The Family Stone plus classic library films such as Alien, Chariots of Fire, Ice Age and Moulin Rouge. |
Subscribers to 24/ 24 vidéo will be able to watch films on either their TV or PC. For between EUR2 and EUR5, a film can be rented for unlimited viewing within a 24 hour period, with the ability to pause, rewind and fast-forward in dubbed or subtitled versions. Twentieth Century Fox is the latest partner for 24/ 24 vidéo, a growing video-on-demand offering in the French market. 24/ 24 vidéo now offers a variety of films making over 2200 titles of all genres available from major studios and independent producers and distributors. 24/ 24 vidéo is able to respond to the expectations of a broad audience by providing diversified and quality programming |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
