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Fox launches on demand service in the US
MUMBAI: US broadcaster Fox has launched FOX on Demand. This aims to bring full episodes of Fox primetime television series from the new fall season to millions of fans on an ad-supported basis through MySpace.com and the MyFoxLocal web sites, in 24 owned and operated markets in the US.
In an industry first, Fox Interactive Media is leveraging both national and local online distribution channels to sustain enthusiasm for fall primetime programming while the network broadcasts Major League Baseball play-offs and the World Series games. Consumers can access previously-aired episodes from Fox’s shows like Bones, Prison Break and Standoff. Additional episodes of these and other Fox shows will be made available throughout October and November. On-air promotions during Major League Baseball broadcasts will push viewers to the sites to catch up on their favourite Fox shows through Fox on Demand. |
Fox president of entertainment Peter Liguori says, “We are fortunate to have partners like Fox Interactive Media and our Fox Stations Group making our entertainment programming available to viewers, while we turn over much of prime time to Fox Sports and post-season baseball. “MySpace provides tremendous exposure to our key demos and our O&O’s speak to local viewers and loyal fans of FOX in a very targeted way.” The launch of ad-supported streaming of FOX programming will support several strategic objectives, including building audiences during breaks in regular programming by utilizing an alternative distribution channel; demonstrating the value of online promotions to stations and advertisers; and allowing parallel entertainment offerings to grow audiences simultaneously. Fox Entertainment Group president, digital media Peter Levinsohn says, “Offering free access to Fox programming online during the MLB primetime take-over demonstrates the tremendous value that may be realized through a smart digital distribution strategy for premium content.” “The FIM network of sites and particularly MySpace, combined with our local television sites, provide the optimal platform for maintaining momentum with our existing audience and also attracting new viewers.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
