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Fox announces new window for free online streaming
MUMBAI:US broadcaster Fox has announced that from 15 August video distributors that participate in the company‘s online authentication service will have an exclusive 8-day window for new episodes of Fox programmes.
To watch new episodes of Fox shows the next day, viewers can visit Fox.com, Hulu.com, Dishonline.com or the online TV portals of any future participating distributors and log in with their subscriber usernames and passwords. Viewers who do not subscribe to a participating distributor will be able to watch new episodes online eight days following their initial air dates.
Dish Network will be the first to offer this service, allowing their verified subscribers to take advantage of the exclusive window and view new episodes of Fox shows the day after they air on broadcast television.
Fox Networks president, affiliate sales and marketing Michael Hopkins said, “We are continually looking at opportunities to provide our pay television distributors with content and products that enhance the value of pay television to subscribers. Our new authentication service will continue to provide next-day access to FOX broadcast shows for our viewers who subscribe to participating pay television providers.”
Dish Network senior VP programming Dave Shull said, “Dish Network is proud to be the first pay-TV provider in America to give customers the opportunity to take full advantage of the new Fox.com viewing experience-at no additional cost. Early access to Fox.com is a terrific addition to our expansive TV Everywhere platform, which gives Dish Network customers the ability to watch whatever they want anytime, anywhere.”
Fox authentication only impacts online viewing. All other television viewing options remain unchanged.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
