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Fox and Burger King bring hit shows to MySpace.com
MUMBAI: News Corporation’s Fox Entertainment Group and Burger King Holdings, Inc. have teamed to offer hit Fox programming free of charge to the more than 75 million members of MySpace.com.
MySpace.com is Fox Interactive Media’s popular online social networking site. This promotion marks the first time that network TV content is being made available on a series basis through MySpace, as well as MySpace’s entry into the ecommerce arena.
The promotion launches 22 May, in conjunction with the season finale of the record-breaking fifth season of 24. MySpace users will be able to download-to-own two episodes of the Fox drama at no cost from a special ‘Have It Your Way‘ page provided by Burger King. Both the very first episode from 24’s first season and the first episode of the current season will be available. Also offered at launch will be an episode of Speed‘s Pinks and Fuel TV‘s FirstHand.
In addition, MySpace will create a social network around 24, where users can interact with each other, create user generated content and download the entire first and fifth seasons of the top-rated drama for $1.99 per episode.
“This is truly the perfect marriage of compelling content, an extremely creative advertising partner and the Internet’s leading site for young adults. It really exemplifies our overarching strategy of doing deals that make sense organically, and we have high hopes that MySpace users will find it an attractive offering,” said Fox Entertainment Group president digital media Peter Levinsohn.
“It’s the ultimate ‘Have It Your Way’ experience. We’re giving consumers what they want with the choice of free shows – wherever and whenever they want to watch them – and the ability to talk about those shows in the social networking environment of MySpace,” said Burger King Holdings senior director media Gillian Smith.
“MySpace is the largest video site on the web with more video uploaded every day than any other site on the Internet. Our members are avid fans of these shows and are consuming video at a rapid pace, making MySpace the perfect distribution channel for programmers looking to innovate new models,” said Fox Interactive Media president Ross Levinsohn.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
