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Force India partners Intermap to boost online presence
MUMBAI: Sahara Force India has opted for global IT Infrastructure services provider Internap as its official supplier of web hosting and content delivery network services.
As part of the multi-year agreement, Intermap will provide high-performance web hosting environment to deliver a first class website to Force India‘s global fan base. The agreement also provides the ideal platform to expand the features and performance of the team‘s online presence with a new website due to come online in April this year.
The solutions from Internap will help the team distribute its content – including high-definition images, videos, live streaming and social media – to fans and members of the press worldwide on computers, smart phones, tablets and other devices. Internap also gives Sahara Force India the global footprint to seamlessly support local spikes in website traffic across the various countries where races are taking place.
Sahara Force India Team Principal and MD Dr. Vijay Mallya, “Growing our brand and our international fan base requires that we build a strong web presence. But the global nature of our sport means that this presence is always on the move, so our fans need to be able to follow us whether they are at the track or on the other side of the world. Thanks to Internap’s hosting solutions and 100% uptime service level guarantee, we can seamlessly interact with our fans wherever they are and whenever they want.”
Intermap President and CEO Eric Cooney said, “Working with Sahara Force India is the perfect showcase for the benefits of our global, performance-centric managed hosting and connectivity services, especially given the mass popularity of Formula One racing and the international nature of its races and fan base. Like Sahara Force India, we stake our reputation on performance – we are both aiming to be the fastest to our destination and cannot afford to lose even a fraction of a second.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
