Applications
Flytxt launches enhanced version of its mobile marketing platform
MUMBAI: Flytxt, which offers technology in mobile marketing, has announced the launch of the next major version of its mobile marketing platform, Neon.
The company says that this delivers a change in marketing agility and effectiveness, compared to existing marketing systems. With Neon, mobile operators can run closed loop marketing campaigns within minutes, from a single web desktop, without the help of IT specialists.
The entire marketing loop, comprising behavioural analytics, segmentation, campaign execution, ROI tracking, reward fulfilment and reward confirmation, is automated in real time in a single integrated platform.
Flytxt Group CEO Dr. Vinod Vasudevan says, “We are pleased to bring this set of unparalleled capabilities to our customers to increase subscriber value through innovative marketing techniques”.
A major part of the new release is the centralised inventory management, a new method that gives mobile operators complete control and visibility over its marketing inventory across channels. Neon automatically manages and intelligently maximises the return of all marketing impressions, and at the same time increases customer satisfaction, as communication frequency limits are automatically and centrally enforced.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
