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Flipkart launches digital music store
MUMBAI: E-commerce website, Flipkart.com, has announced the launch of a digital music store, ‘Flyte’.
With this launch, Flipkart marks its foray into the emerging digital content market.
Flyte will allow users to discover and download music in the form of individual songs or entire albums from a collection that is backed by Indian and International music companies.
Flipkart co-founder and CEO Sachin Bansal said, “We had maintained that making digital content available was one of our focus areas and this launch marks our first step in that direction. An online music store made sense given the wide appeal this category enjoys in the country.”
Flipkart VP- digital Sameer Nigam added, “With Flyte, consumers in India will now be able to download a wide range of music legally, and at an extremely reasonable price. We hope that such a move will help curb piracy and go a long way in supporting original music and its creators. With music available across 55 languages and 700 genres and sub-genres, this is a service that should appeal to all age groups and music lovers”.
Flyte will offer the Indian consumers online music collection of over a million tracks from 150,000 unique albums. It will have Mp3-format music downloads that can be played back on any digital media device (mobile phones, PCs, tablets, car stereos etc), CD-quality music (320 kbps) available for 99 per cent of the music catalogue. It will also avail ‘DRM-free’ music which means that users can freely transfer their music from one device to another very easily.
Also, it will allow users to download the same file three more times after the initial download – at no extra cost, to make it even more convenient for users to sync their entire Flyte music library across their multiple digital devices. The single song prices start from Rs 6 while that of albums start from Rs 25. All standard payment options such as credit or debit card, Internet banking, gift vouchers and the Flipkart Wallet will be available for purchases made on Flyte.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
