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Fifa goes digital with YouTube channel
MUMBAI: World football governing body Fifa has debuted on the video-sharing platform YouTube to make rich audiovisual content more accessible to fans through its channel youtube.com/fifatv.
Fifa on YouTube features tailor-made football match action from the most recent Fifa competitions, including the 2010 Fifa World Cup South Africa and the Fifa Women‘s World Cup 2011 Germany, top player profiles and clips from Fifa documentaries, Fifa Futbol Mundial shows and the 2014 Brazil monthly magazine show.
This content will be updated and expanded regularly and will be complemented with content from the non-competitive side, such as features on football development, social development initiatives and human interest stories, as well as video news releases and live streaming of media events.
“Fifa is keen to engage with football fans beyond our competitions by sharing our rich visual content with them, and for this there is no better platform in terms of reach and penetration than YouTube,” said Fifa president Joseph S. Blatter. “We want to provide YouTube users with the greatest moments of Fifa World Cup history but also invite them to share theirs with us.”
“We are very excited that Fifa is launching its channel on YouTube,” said YouTube‘s senior director of sports partnerships in EMEA Stephen Nuttall. “This new channel will allow a global audience to discover and interact with videos featuring the best footballers competing in the most prestigious tournaments. This is one more example that YouTube is increasingly the place for football.”
While content for Fifa on YouTube is at present sourced primarily from Fifa Films‘ voluminous archive, the aim is to further engage with fans by including user-generated content and other interactive offerings, as well as material from Fifa‘s many stakeholders.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
