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Fifa.com to air International Sign video reports
MUMBAI: Video reports from all 64 matches of the 2010 Fifa World Cup South Africa will be broadcast in International Sign on Fifa.com.
For the first time, the official site of soccer‘s governing body Fifa and the Fifa World Cup is enabling deaf and people with hearing impairments across the globe to follow all 64 matches of world football’s showpiece event even more comprehensively
International Sign, also known as IS, is an international auxiliary language used at international meetings such as the World Federation of the Deaf (WFD) Congress and events such as the Deaflympics.
Fifa president Joseph S. Blatter says, “Football is a universal sport and it must be accessible to everyone. We are therefore delighted to be offering this service for people with hearing impairments and the deaf.”
The WFD represents approximately 70 million deaf people worldwide, which assists in making sign language available to deaf people, especially regarding matters of education and information.
All International Sign match report videos will be available at www.fifa.com soon after each game.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
