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FIC rolls out HD options on StarHub TV
MUMBAI: Singapore pay TV platform StarHub‘s subscribers of the Lifestyle and Chinese Entertainment Basic Groups can now enjoy FX and tvN at no extra charge.
Fox International Channels (FIC) and StarHub have announced that the two entertainment and lifestyle channels will now be re-tiered to their respective basic groups. To further enhance the audience‘s viewing experience, FIC will also launch two more channels in HD format—Fox Family Movies HD and tvN HD from 28 November.
FX is looking at bolder and edgier content that pushes the boundaries of television. In the month of November, viewers can look forward to the exclusive premiere of dark comedy ‘It‘s Always Sunny in Philadelphia‘, when the American television sitcom returns for its fifth season.
Drama series ‘Mad Men‘ will also debut its third season on FX.
Korean entertainment channel tvN will air the 2011 Mnet Asian Music Award on 29 November 2011 at the Singapore Indoor Stadium. Singapore will be the second overseas country outside of South Korea to present the major music awards show.
StarHub subscribers can also catch the showcase of artistes from South Korea and the pyrotechnics on the tvN HD channel. tvN HD, which is a simulcast channel to tvN in high definition format, is available for free preview to Chinese Entertainment Basic Group customers with the HubStation HD or HD Interactive set-top box from 28 November till 30 June 2012.
Fox Family Movies will follow suit with the introduction of its HD format in Fox Family Movies HD, under the Star Movies Pack. Available across Asia in dual-language English and Mandarin, Fox Family Movies is home to family films, such as â€?Aladdin‘, â€?Miley Cyrus: Best of Both Worlds Concert‘ and â€?Alice in Wonderland‘ from Hollywood studios.
Fox International Channels senior VP, GM Southeast Asia Avinash Himatsinghani said, “FX and tvN‘s being re-tiered to their respective basic groups is a testament to the high quality entertainment content offered by FOX International Channels and expanding availability to an even larger group of viewers in Singapore. As Asia‘s leading pay TV network, FIC aims to entertain audiences across all demographics and on all platforms. In addition, with the launching of new high definition channels such as tvN HD and FOX Family Movies HD, FIC remains the leading provider of HD services to audiences across the region and in Singapore”.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
