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Exset launches solutions for Indian cable industry
MUMBAI: Netherland-based broadcast technology and solutions company Exset has launched ‘The India Page‘ initiative for the Indian cable industry with the aim to allow them to meet the challenges of digitisation.
“Keeping in view the digitisation of the cable television in this country, we have introduced a unique proposition for the cable operators which will enable them to meet the challenges of digitisation, and also result in positive impact on their revenue stream,” said Exset Global head sales & chief marketing officer Rahul Nehra.
The Indian initiative announcement was made at the conference held for cable operators titled “Digitisation is Monetisation”.
During the conference, Nehra introduced various models which could be adopted by the cable operators during the digitisation process across metro cities during the first phase of the cable digitisation.
Currently, the cable operators across India are depended on monthly subscription fee for their revenue, which will change once the process of digitisation starts in India.
“The revenue stream for the local cable operators will take place once they are able to offer more value added services to the end customers. Exset‘s solution will enable them to do so by connecting them to the flow of information,” said Exset head of sales Asia Pacific Stephen Wong.
According to Wong, by providing value added services through TV via set top box, the market dynamics for the local cable operators will undergo a change.
“In the present scenario, a local cable operator does not have any share of revenue in the carriage and value added service (VAS). The revenue generated under these two headings is 100 per cent with the Multiple System Operator (MSO). However, after the introduction of Digital Monetisation Solutions (DMS), the revenue distribution will change considerable,” added Wong.
With the digitisation of cable TV industry about to happen, it is expected that the end customers experience will upgrade from just video services to a regular flow of information and value added service.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
