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Eutelsat’s Hot Bird 8 satellite set for August launch from Baikonur
MUMBAI: The Hot Bird 8 broadcasting satellite built by EADS Astrium for Eutelsat Communications has arrived at the Baikonur Cosmodrome for launch on a Proton M Breeze M vehicle provided by ILS. The launch is scheduled in the early hours of 5 August.
Weighing in on the launchpad at 4.9 tonnes and equipped with 64 Ku-band transponders, Hot Bird 8 will be the largest satellite yet orbited by Eutelsat, states an official release.
Designed for television and radio broadcasting it will be positioned at 13 degrees East, Eutelsat‘s prime video neighbourhood, which delivers 950 television channels and 600 radio stations to 110 million cable and satellite homes in Europe, North Africa and the Middle East.
The satellite‘s mission is to replace the 20 transponders on the Hot Bird 3 satellite, which will continue service at a new location. In conjunction with Hot Bird 7A, which was launched in February 2006, it will also contribute to raising in-orbit redundancy at Eutelsat‘s Hot Bird neighbourhood, the release adds.
Eutelsat Communications is a leading satellite operator with capacity commercialised on 23 satellites providing coverage over the entire European continent, as well as the Middle East, Africa, India and significant parts of Asia and the Americas. The Group is one of the world‘s three leading satellite operators in terms of revenues. Its satellites are used for broadcasting nearly 1,800 TV and 900 radio stations to more than 120 million cable and satellite homes.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
