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Eutelsat enhances Tooway satellite service
MUMBAI: Eutelsat Communications has announced major improvements to its Tooway satellite service with the aim to enhance the speed and affordability of consumer satellite broadband across Europe and the Mediterranean Basin.
Offering higher bitrates, increased consumption profiles and lower entry costs, the latest generation of Tooway broadband services is now available and is being commercialised by distributors integrating the new offers into their service portfolio.
The Tooway portfolio of services delivered via Eutelsat’s KA-SAT High Throughput Satellite now offers download speeds of up to 18 Mbps and upload speeds of up to 6Mbps, with consumption profiles of up to 50 Gigabytes per month, the company stated.
This move towards a faster, higher volume service has been facilitated by an upgrade of the digital modulation scheme of the KA-SAT infrastructure, from 8PSK2 to 16APSK, generating a significant increase in the system’s total throughput.
In order to lower entry costs, Eutelsat’s broadband affiliate, Skylogic, is also rolling out an attractive hardware rental programme in certain countries to enable distributors to opt to rent user equipment to new customers.
“Today‘s announcement shows our commitment to further enhancing the performance of the Tooway service which is fundamentally about connecting people – both those in areas unserved and underserved by ADSL,” said Eutelsat CEO Michel de Rosen.
The update last month of the EU‘s Digital Scorecard shows that as many as 10 million homes in the EU27 are still not broadband-equipped. This means there is still work to be done to meet the objectives of the Digital Agenda in Europe and at a broader level across the full KA-SAT footprint.
“We believe that the enhanced Tooway service and the improved user equipment programme will forward the move to satellite broadband for those still struggling with mediocre Internet access, depriving them of the social and economic benefits of broadband,” added Rosen.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
