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Essel targets January 2007 launch of digital venture; plans web portal
MUMBAI: Subhash Chandra-promoted Essel Group will unveil a set of digital initiatives under the banner of its newly-formed digital arm Digital Media Convergence Ltd (DMCL) by January 2007, including a web portal. |
“We will be unveiling our initiatives in three months time. We are going to create various in-house formats and shows. Apart from this, we are speaking to various foreign players as well to acquire internationally acclaimed formats. We are sending a special programming delegation for the upcoming Mipcom session. Though the stress is on delivering fresh content, we are keen on the Zee digital library as well,” says DMCL CEO Abhijeet Saxena. DMCL will concentrate on acquiring, digitising and making available content on various delivery platforms. “Apart from our library products, we are keenly looking at providing our services to all the content owners who want to distribute their content in these platforms. The company will also be exploring the interactivity segment to tap the potential this space offers to the maximum,” Saxena adds. To enrich its platforms, DMCL will be creating special interest content, apart from making use of the Zee Network library on a selective basis. DMCL has already initiated talks with various Indian as well as international companies to acquire programming formats and various genres of content. |
According to Saxena, the company is thinking beyond mobisodes and other existing mobile value added services (VAS). He says the plan is to launch multiple formats of shows, targeting various segments of the consumer. “We have thought about the viability of the services from a consumer point of view and the practicalities of making it a popular medium. Hence, we will offer various price rates depending on the duration and uniqueness of the formats. For example, we are working on multiple formats for movies, not just abridged versions. To market these multiple segments, we have classified the services into premium and mass oriented,” Saxena offers. DMCL expects to contribute to the mobile VAS in a significant manner with the initiatives. “The existing mobile VAS market size comes about $500 million and this space is expected to reach $10 billion by 2010. DMCL expects to be a major contributor to the expansion,” says Saxena. DMCL has recently roped in Intel and IBM for its back-end technology support. The company has already brought most of the telecom operators on board for the initiative |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
