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ESS partners GlobeCast for ICC World Twenty20 Cricket
MUMBAI: ESPN Star Sports (ESS) has appointed GlobeCast as its technical broadcast partner in an attempt to deliver high-quality cricket from the ICC World Twenty20 from West Indies to the rest of the world.
ESS, the International Cricket Council‘s global distribution and broadcast partner, has close to 40 broadcast and syndication partners that will show the action in over 181 territories across the world.
GlobeCast is deploying engineers at each of the three venues: Providence Stadium in Guyana, Beausejour Stadium in St Lucia, and Kensington Oval in Barbados. Additionally, GlobeCast will provide a 24-hour satellite booking centre and helpdesk during live transmission.
For the world feed, the signal is sent from the various locations in the West Indies to GlobeCast‘s partner teleport in London, where it is uplinked to several international satellites reaching audiences in North America, Western Europe, South Africa, Oceania, Middle East and Asia.
For ESPN Star Sports‘ unilateral path, GlobeCast downlinks the feed in London and sends the signal directly via fiber to GlobeCast in Singapore for uplink. An SNG in New Delhi then downlinks the feed and routes it to ESS facilities in India for additional production before ingesting into its networks.
The ICC World Twenty20 comprising 27 men‘s matches are being covered live by ESS from 30 April to 16 May. Additionally, the Women‘s semi finals and the final are beamed across the world, giving similar exposure to women‘s Twenty20 cricket worldwide.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
