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Eros partners with YouTube to launch Bollywood channel
MUMBAI: Eros International, a leading integrated media company within the Indian entertainment sector, announced that it has become the first company in this space to launch an official channel on YouTube. The Eros channel can be accessed at www.youtube.com/erosentertainment. Movie trailers, music videos and other exclusive footage from Eros International‘s catalogue of 1300 films are now available to YouTube users around the world. This is the first partnership between YouTube and a major content owner from the Indian film industry. The new channel will be featured in YouTube‘s ‘Partner Channels‘ section and will feature film trailers from recent and upcoming movies including Provoked, Namastey London and Cheeni Kum. Additional footage from exclusive film premieres and star interviews will be showcased on the channel. The deal will allow Eros to monetize the channel from a share of advertising revenues generated by YouTube. |
On this occasion Eros International chairman and CEO Kishore Lulla commented: “We are really excited about this initiative since we believe in empowering the consumers with the ability to watch what they want, when they want and how they want. The partnership with YouTube allows us to not only promote our content but also monetise it through advertising revenues. Legal online distribution of compelling content is an integral part of our new media strategy”. Eros also recently concluded a deal with OnCommand Video Corporation (www.oncommand.com) which is a leading provider of in room entertainment technology to the lodging and cruise ship industries to supply its current and catalogue films for video on demand access within hotel chains across USA. On Command is a wholly owned subsidiary of Liberty Media Corporation. |
| Eros International is also pursuing the digital distribution business. Eros Music audio titles are already available on iTunes and Real Rhapsody. Eros also has strategic distribution deals in place with Comcast, Intel Viiv, Mauj Telecom, Rogers Cable, Movielink, Tiscally Homechoice and RTL Holland. Eros produces and commissions films and distributes/exploits films across formats globally via cinemas, home entertainment, television formats and new media. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
