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Eros joins TitleMatch DVD on-demand service
MUMBAI: Bollywood film distributor Eros International has completed a distribution deal with TitleMatch Entertainment Group, a subsidiary of Protocall Technologies. The agreement will make a range of Eros new release and catalogue movies available through the TitleMatch DVD On-demand service in the US. The category does more business in the US than films from any other country, according to the Internet Movie Database, an organization that tracks box office sales in several countries. Eros US operations CEO Ken Naz says, “TitleMatch offers an intelligent way for us to quickly expand our market presence in the retail channel. The TitleMatch service is unique in its ability to eliminate inventory manufacturing and shipping costs, which can be quite significant.” The latest announcement follows a recent deal with Internet retailer Overstock.com and the January unveiling of a DVD on-demand system that uses the Content Scramble System (CSS) encryption, which has been deemed essential by most major Hollywood studios for on-demand production of premium entertainment. TitleMatch entertainment president Syd Dufton said, “Eros commands a significant presence in the international movie industry and their movies represent an enormous revenue opportunity for TitleMatch and our retail partners. Bollywood movies in particular are growing in popularity here in the U.S. and our DVD on-demand service is the perfect way to bring more of these and other popular movies to market. Our shareholders and customers should look forward to more exciting announcements as momentum for our service continues to grow with Hollywood studios and retailers.” The TitleMatch DVD On-demand system lets movie studios and retailers burn video content directly in stores and at website distribution centers at the time orders are placed. For online orders, consumers browse and select available titles from an e-tailer‘s website with orders produced at product distribution centers or store locations by using the system‘s TitleMatch Factory. At retail stores, consumers can browse and select available products from multi-media touch-screen display terminals located on the sales floor. Orders are produced behind the counter on the TitleMatch Factory by store personnel in minutes.
According to estimates, sales of Bollywood movies in the US represent $1.5 billion a year market and is expected to grow by 16 per cent annually over the next five years – bringing US sales to over $3 billion.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
