Applications
Eros Intl launches Bollywood app for iPad
MUMBAI: Eros International has launched Bollywood‘s first iPad App.
The application has been designed for those who love films and want to access content anytime and anywhere all around the globe. With a “cool look and a great interface” the Eros app has exclusive Eros movie trailers, photos, special behind the scenes, exclusive events and movie stills, the company said.
The first version of the application has features such as an interactive film quiz as well as the ability to create a custom-made Bollywood movie poster, a user can also customise front-page and see previews of all new movies from Eros too. Additionally, while playing on the app, user can listen to hit Bollywood songs.
Eros International chairman and CEO Kishore Lulla said, “We have been highly successful in reaching the world through theatrical and cable homes etc. It is now time to reach the consumer on their terms and digital platforms, specifically mobile and tablets are fast becoming a way of life. We have to stay connected with all audiences through different platforms.”
Eros Digital CEO Ricky Ghai added, “Bollywood is almost a religion for millions of fans around the world and despite the fact that a cinema experience is still the richest way to truly enjoy a film experience, the digital fans are growing worldwide and are heavily mobile.”
Right now the app is only available on iPad but the same application for other platforms and devices will be released soon, the company added.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
