Applications
Ericsson launches end-to-end IPTV solution
MUMBAI: Ericsson has unveiled an end-to-end IPTV solution, which will make possible a complete range of IPTV services, such as broadcast TV, video on-demand, network personal video recording and electronic programming guides. |
According to an official release, Ericsson‘s solution provides telecom-grade performance, meets scalability requirements and involves complete life-cycle management. It also includes guidelines for integration with IP Multimedia Subsystem (IMS) functions, such as charging and end-user authentication, which is unique on the market. It combines its portfolio with key products from world-leading partners. Ericsson Multimedia Solutions VP Claes Ödman says, “IPTV is much more than traditional TV broadcast over the IP network – it is about integrating media with communications services to deliver personalized, interactive television no matter where the viewer is.” The end-to-end solution is the first step in Ericsson‘s long-term evolution of TV services. |
“Based on our broadband experience, our standardization efforts and our global IMS leadership, Ericsson has a long-term vision for TV and a migration path to help operators meet the challenge,” Ödman says. Ericsson‘s vision of personalized IPTV services delivered over broadband is based on open standards, including the combination of Digital Living Network Alliance (DLNA) technologies, for digital entertainment, with the IMS standard for delivering enriched communications services. Ericsson is committed to working with appropriate standardization bodies to achieve economies of scale and inter¬operability in IPTV reference architecture and interfaces, the release adds. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
