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Eisner sets ‘Prom Queen’ date with MySpace
MUMBAI: News Corp‘s social networking site MySpace has announced a partnership with former Disney head Michael Eisner‘s new independent production studio Vuguru to debut Prom Queen. This is a scripted serialised mystery. Each episode will launch on the show‘s official profile (http://myspace.com / promqueen tv) 12 hours before being released on any other website. |
This short-form series will unravel over 80 episodes, each running 90 seconds long. MySpace CEO and co-founder Chris DeWolfe says, “Prom Queen has the potential to be a break-out hit on MySpace. Video is a cultural cornerstone for the MySpace community – it‘s a huge part of how our users express themselves and discover pop culture. We have become a primary destination for online viewers and with exclusive content like Prom Queen, more and more eyeballs are coming to MySpace Video.” Prom Queen kicks-off a high volume of upcoming product and content developments for MySpace Video across premium, licensed, and original content platforms. |
Eisner says, “With this partnership, the future of on-line story telling is now. MySpace offers the Prom Queen audience a complete experience by giving them the ability to stay connected to the show, the characters and other Prom Queen fans in a way that no other on-line drama has ever done before.” The MySpace Video channel and show profile page will spotlight exclusive series content including character profiles, behind-the-scenes video footage, character diaries, and storyline secrets. MySpace Video is a video content hub and a contextual video experience for the larger global community. The video destination is a platform for content models including user generated, licensed, paid downloads, exclusive content, and original programming. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
