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ECB launches broadband TV channel
MUMBAI: The Indian cricket board may be making noises about launching its own television channel but it is its British counterpart that has gone ahead and “walked the talk”. The England and Wales Cricket Board today launched its official broadband TV service, ECBtv, coinciding with the start of the first npower Test against Sri Lanka at Lord‘s. |
In addition to exclusive interviews, the ECBtv console will stream live video coverage of all home npower Test matches and NatWest one-day internationals to identified territories in Europe, South and Central America, Japan and Africa, which are not covered by current ECB television deals. |
ECBtv users can also access live audio commentary on all England‘s home internationals, with BBC Radio‘s Test Match Special being relayed through the channel. The ECBtv console is a key development for the ECB, which sees broadband as a crucial platform for cricket in England and Wales to build on the popularity enjoyed by the sport during the npower Ashes series in 2005. The ECB will also be encouraging England players to create their own content for the website. Also embedded in the ECBtv channel will be a searchable video archive (SVA) that allows fans to view extended highlights of England‘s classic moments on home soil, such as great matches, innings and wickets from as far back as 1970 – meaning classic moments such as Botham‘s Ashes in 1981 can also be included. Another feature of ECBtv will be the ‘Active Zone‘, where fans will be able watch tutorials on all key aspects of the game from England players past and present, and see video clips of key grassroots initiatives such as NatWest CricketForce 2006. It will also house ecb.co.uk‘s own multimedia archive of video and audio clips, bringing continuing coverage of all aspects of the game outside of the international arena. Premium TV will work alongside the ECB‘s broadcast partners to ensure that the online broadcasts are geo-blocked in areas where any conflict with TV broadcast deals exists. Oliver Slipper, CEO of Premium TV, said: “The ECB signing is yet another example of how PTV can help sports organisations exploit their digital rights by creating a unique service for a very popular platform. “It also demonstrates how digital rights deals complement rather than compromise TV deals.” |
The ECB has signed a three-year deal with digital rights company, Premium TV, to produce the broadband channel – as an addition to ecb.co.uk, according to the board website. 
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
