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eBay to unveil its new look soon
MUMBAI: eBay, an e-commerce marketplace, has announced a new look for the brand. The announcement was made by eBay president Devin Wenig.
According to the company, the refreshed logo reflects the global online marketplace eBay is today and symbolises a dynamic future.
Wenig said, “Our refreshed logo is rooted in our proud history and reflects a dynamic future. Its eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable.”
The brand will retain core elements of its logo, including the color palette. “Our vibrant eBay colors and touching letters represent our connected and diverse eBay community,” he added.
He said that today, most items sold on eBay are new, listed at a fixed “Buy It Now!” price. Their most successful sellers ship most items free, offer returns and deliver consistently great customer service. “Shop eBay today and you‘ll discover more visual search, making browsing for what you want simpler and more enjoyable. It‘s easier than ever to compare new and previously owned items, helping you decide the best value for you. This is the new eBay,” he said.
The company is also creating new ways to sell and buy. eBay will become more personalised, tailored to the way consumer wants to shop. It will be local and global, giving buyers and sellers “incredible” choice and opportunity.
The new look will begin to appear across eBay sites and channels next quarter.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
