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E! Entertainment TV debut popular shows on iTunes
MUMBAI: E! Entertainment and Apple have announced that hit programs from E! Entertainment Television are now available for purchase and download on the iTunes Music Store.
New weekly episodes of the second season of hit series The Girls Next Door, which debuts 30 July on E!, The Soup, E!‘s irreverent look at the week‘s biggest, best and most bizarre moments and events in the world of pop culture, the new season of Dr. 90210, as well as all new episodes of The Simple Life: ‘Til Death Do Us Part starring Paris Hilton and Nicole Richie will be available the day after broadcast for customers to purchase and download for just $1.99 per episode.
“This new partnership underscores our commitment to our E! Everywhere initiative, making E! content available to viewers on multiple platforms and on demand,” says president and CEO of E! Entertainment Ted Harbert. “We‘re delighted to pursue this new programming opportunity with iTunes, allowing us to further expand the E! brand and reach even more entertainment fans.”
“We‘re thrilled to expand our growing video catalog with this original content from E! Entertainment Television,” says Apple‘s vice president of iTunes Eddy Cue. “With over 35 million videos sold, iTunes provides the best way for fans to discover, purchase and download video online.”
Season two of The Girls Next Door debuts on E! on 30 July, taking viewers beyond the gates and behind closed doors to reveal the world of Hugh Hefner and his three girlfriends Holly, Bridget and Kendra. The premiere episode will also be available to purchase and download on iTunes on July 31. The Simple Life: Til Death Do Us Part follows the lives of Paris and Nicole as they undergo a crash course in marriage and motherhood, while Dr. 90210 takes viewers inside the offices and homes of high profile Beverly Hills plastic surgeons.
Past season episodes of The Simple Life, The Girls Next Door and Dr. 90210 are also immediately available for purchase and download, states an official release.
With Apple‘s legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Macand PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 9,000 music videos, Pixar and Disney short films, a variety of hit TV shows, and more than three million songs from the major music companies and over 1,000 independent labels, the release adds.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
