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DLP Cinema expands to 5,000 screens
MUMBAI: Texas Instruments has announced that its DLP Cinema technology has surpassed the 5,000 screen milestone on a path to doubling that next year. |
There are 5,260 DLP Cinema enabled theatres installed across the globe, an increase of 140 per cent from the same period one year ago. |
The company says that the picture quality and combination of contrast, color and brightness created by DLP Cinema allowed DLP Cinema technology to quickly become the industry standard. DLP Cinema technology is deployed throughout 99 per cent of the digital cinema market and is in every continent in the world except Antartica. DLP Cinema expects to surpass 5,500 screens by mid November 2007 and 10,000 screens by the end of 2008. |
The company adds that in today‘s highly competitive commercial theatrical market, DLP Cinema, which works in the area of digital cinema projection and imaging, is making it more economical for theatres to show both 2D and 3D feature presentations using the single projector solution, as compared to other emerging and commercially unproven formats. DLP Cinema projectors are at the heart of 3-D feature presentations and 3-D movies have grown rapidly through 2007 to become a key catalyst in the expansion of DLP Cinema systems in the U.S. 300 additional DLP Cinema projectors are expected to be fitted with 3-D capability in anticipation of the November release of Beowulf from Paramount Pictures, bringing the total 3-D equipped movie screens in the US to 1,000. DLP Cinema Products Group business manager Nancy Fares says, “DLP Cinema continues to be the driving force behind digital cinema. As companies like Real D and Dolby continue to push 3-D developments on DLP projection technology, DLP Cinema installations are surging to deliver the world‘s most engaging movie theatre experience.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
