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DisneyUTV Digital to distribute Gameloft mobile games in India
MUMBAI: DisneyUTV Digital, the digital business of DisneyUTV, has associated with Gameloft, a leading international publisher and developer of games, to distribute their mobile games in India via operator channels and UTV Indiagames‘ destination sites.
Gamers in India will now have access to global games like Asphalt 6: Adrenaline – from the blockbuster Asphalt franchise, Prince of Persia Forgotten Sands – an epic adventure game from the Prince of Persia saga series, along with some latest releases like The Dark Knight Rises – an action game inspired by the movie trilogy‘s final chapter.
The tie up will also bring the Indian audiences Marvel titles like Ironman, The Avengers and Amazing-Spiderman – the official web-slinging adventure game.
These games will be available on Java phones with select titles available on Android as well. Gamers can download the titles in the price range of Rs 30/50/99.
“This is one of the most strategic alliances that we have made especially in light of some of the MARVEL franchises that we will be able to engage Indian audiences with, in addition to the world class repertoire of Gameloft IPs. The gamer base in India is expanding rapidly and at this critical juncture we believe the right content offering will catalyze growth further.”, said DisneyUTV MD-Digital Samir Bangara.
Gameloft India country manager Sarabjeet Singh said, “Gameloft has been distributing its games for over 5 years in India, and we are thankful to our Indian fans for the strong interest and appreciation they have shown over these years. We are now pleased to partner with the digital team of DisneyUTV who will be distributing our mobile games via the various operator channels in India. We are confident of their rich experience and local expertise in the market and will be working closely with them to bring our Indian users an even better gaming experience.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
