Applications
Dishtv announces kids package for summer holidays
MUMBAI: DTH service provider Dishtv has announced a Summer Holiday Bonanza package. Any new subscribers buying dishtv under this summer bonanza can enjoy a dual benefit. |
At a special offer price of Rs 3990, they can get the entire hardware along with installation for four months subscription of Maxi package (with 115 digital channels). A special Movie on Demand season ticket carries unlimited viewing of 24 movie titles, worth Rs 1320, till 28 June. At the end of the offer period of four months, the subscribers can choose the package they want from out of dishtv’s three tier pricing, ranging between Rs 160 to Rs 300 per month. |
The firm is pushing the bonanza as a special Kids engagement festival. The logic is that while parents can enjoy what the firm says is a value-for-money offer to get dishtv home with four months subscription inclusive, the kids can get kids movies, games and channels on the platform. Dishtv has acquired special movies from national and international broadcasters to package together the ‘season ticket‘ on their movie on demand service. Also packaged in the season ticket are other children movies like 102 Dalmatians in English and Makdee, Tarzan the wonder car, Chachi 420, Munna Bhai M.B.B.S etc. in Hindi. The usual night movie band, post 11 pm, continues with films like While You were sleeping, Runaway Bride etc. in English and Aitraaz, Garam Masala etc in Hindi. All this comprising 24 movies worth Rs. 1320, is packed in a season ticket that goes free to all new subscribers during this offer on buying dishtv connection till 15 June. Existing subscribers of dishtv can enjoy this season ticket for Rs 299 only, though individual movie orders will also continue to be accepted and shown. The season ticket concept, the firm adds, is a novel idea being introduced for the first time ever by anyone in this space for the TV viewers. The idea emerges from the consumer insight that children love to watch their favourite movies over and over again, once they like it. Hence kids in dishtv owning homes will now have the utter indulgence of enjoying unlimited and non-stop viewing of the kids’ movies on offer. Dishtv’s gaming portal Playjam adds two new games every month and a consumer friendly navigation and game selection menu, also now available on air. Dishtv CEO Arun Kapoor says, ” Dishtv has always been a consumer friendly brand. All our previous offers have also been the result of in-depth consumer research and feedback. It gives us great pleasure to see it all result into the fast paced growth of our dishtv family. We would always work towards ensuring maximum possible value to our subscribers by launching such great offers in the future as well.” Dishtv VP marketing Anjali Malhotra said,” We are delighted to lead from the front, by providing our viewers with newer and wider entertainment options. Dishtv Summer Bonanza is yet another innovation for existing as well as new dishtv subscribers, with non-stop indoor entertainment for kids at a cost equal to just two to three movies at a nearby multiplex. The season ticket concept is also the first of its kind, in terms of a marketing initiative in the Indian pay television market and enables tremendous value for money to our viewers who would like to enjoy all this fabulous content time and time again, at a miniscule cost.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
