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Dish TV to use SVR payment solutions for recharge
NEW DELHI: Dish TV has tied up with SVR Payment Solutions to enable its current base of 12.5 million subscribers to access SVR Payment solution distribution network which has 15000 outlets across India.
Dish TV has customer base in Tier- I, Tier- II and Tier- III cities as well as rural areas and SVR Payment Solution services. This tie up will also facilitate customers at Indian Railway restaurants, India Post for Post Offices, Innovative channels like Money On Mobile, school and college canteens. Dish TV has increased its dealer network manifold and has a strong retails presence in rural areas as well as nationwide.
Dish TV COO Salil Kapoor said: “Our thrust is to provide the easier and the convenient mode of payment solutions to the customers, earlier also we have tie up with MPOnline, Bangalore One and others. The tie up with SVR Payment solutions is another milestone for us to create a proper channel of recharging and e-payment at customer’s doorstep.”
SVR Payment Solutions director Sushil Poddar said, “Like telecom industry, DTH has penetrated into households and we are proud to associate with Dish TV which is Asia’s largest DTH player. SVR payment solutions provide one stop solution through the mobile payment arrangement that empower the transaction accessible from anywhere, any network and at anytime. Our alliance will help the customers and also benefit both the companies, Dish TV and SVR Payment Solutions. Our joint venture will help the customer getting a hassle free service 24 X 7.”
SVR Payment solutions has a pan India presence covering all the major states (West Bengal, Orissa, North Eastern States like Assam and Bihar/Jharkhand). SVR is continuously expanding their reach and spread by acquiring small channels at state level and expanding their umbrella across India.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
