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Dish TV to premiere UTV’s Delhi 6 on pay-per-view
MUMBAI: Subhash Chandra-owned direct-to-home (DTH) platform Dish TV is set to offer the Abhishek Bachchan, Sonam Kapoor starrer Delhi-6 on pay-per-view in its Movie-on-Demand (MoD) Premier channel service. The movie is priced at Rs 75 and would be available to viewers on a pay-per-view basis for download for 24 hours. Delhi-6 is a co-production between UTV Motion Pictures and Rakeysh Omprakash Mehra Pictures with music composed by AR Rahman and lyrics by Prasoon Joshi. Says Dish TV COO Salil Kapoor, “Delhi-6 is an outstanding film which has been acclaimed both by critics and the viewers. Delhi-6 on Dish TV will enable our five million subscribers to enjoy the latest and best of movies in the comfort of their home.” Delhi-6 is the story of love and self discovery set within the city of Delhi, which is a microcosm of India with all its chaos and contradictions. The film talks about an American citizen of Indian origin (Bachchan), coming to India and realising certain truths about himself.
UTV Motion Pictures CEO Siddharth Roy Kapur said, “UTV has seen tremendous success on the pay-per-view platform with movies like Fashion and Oye Lucky! Lucky Oye! clocking over hundred thousand downloads across platforms. We are pleased to now offer Delhi-6 on PPV to audiences at home.”
The subscribers can order the movie through IVR/Phone, SMS, or by logging on to the website.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
