Applications
Dish TV to come down hard on pirating cable ops
NEW DELHI: India’s first direct-to-home service Dish TV today issued an ultimatum to cable operators filching its signals. |
In a rear guard action against piracy, a massive operation has been announced to crackdown on pirating cable operators who are using the Dish’s set-top boxes as a medium to illegally distribute TV channels (some of which are exclusively on the DTH platform) to the cable consumers. |
According to Essel Group of Indistries additional vice-chairman Jawahar Goel, “It is important to send out the message that product counterfeiting will not be tolerated as it has an extremely detrimental effect on the whole fraternity, including content creators, broadcasters, and the government.” ASC Enterprises, an Essel Group company, holds the licence for a DTH service in the country, which is marketed under the brand name Dish TV. According to an official statement from Dish TV, a local cable operator in Saharanpur district in Uttar Pradesh was caught by the police, along with Dish’s anti-piracy team, on Saturday for illegally showing ESPN and Star Sports through a Dish TV box when he did not have an agreement with ESS to re-distribute the sports channels. The police has seized the errant cable operator’s infrastructure and the chip of Dish TV, which gives access to the DTH service. Commenting on the development, Goel added, “We expect support from broadcasting and the film industry as well to take up this effort to curb piracy, which is to the tune of over 10 billion annually.” The official statement said that of the 1.1 million subscribers of Dish TV, about 5,000 have been found to be allegedly indulging in piracy of signals. While their connections have been switched off, legal action too has been initiated against them. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
