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Dish TV moves Supreme Court over Star channels’ pricing
MUMBAI: The country‘s only private direct-to-home operator Dish TV has moved the Supreme Court seeking relief in regards to TDSAT‘s (Telecom Disputes Settlement and Appellate Tribunal) recent ruling that Star India will have to distribute the signals of all its channels at half the price at which they are available to cable operators.
Dish TV, in its petition filed yesterday before the apex court, has sought further modifications in the price rate for accessing Star channels.
The petition spells out that Dish TV is open to the offer that Star India had come up with in the year 2002 for all the Star channels. According to the Dish plea, the offer then was that all the Star channels will be made available to Dish TV subscribers at one-fourth the rate at which they are available to cable operators.
While issuing its order last Friday, TDSAT had said, “We have no basis to lay down the actual rates per channel, which we feel is the prerogative of Trai. However, to begin with, we feel that 50 per cent of the rates being charged for cable platform be made applicable to the DTH platform.”
The ball is now in Star India‘s court on how to respond to this latest move by Subhash Chandra‘s network.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
