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Dish TV launches special packs for South Indian consumers
BANGALORE: Dish TV has launched two special packages for South Indian consumers, hoping to mop up 70,000 subscribers through these offers.
Available till 15 January, the ‘Happy Home Silver Plus‘ pack is for Rs 1690. Under this scheme, subscribers need to pay a monthly subscription charge of Rs 125 (plus taxes) after five months.
Dish said Wednesday the ‘Happy Home Silver Plus‘ pack is cutomised to offer best in all genres of entertainment such as general entertainment in south regional languages, sports, business, news, movies and break free cinema.
The ‘Set Top Box Free‘ pack, on the other hand, is available on an annual subscription of Rs 1990. The offer, valid till 15 January, is targeted towards high-end platinum plus viewers and includes the Platinum Pack + Colors + UTV pack worth Rs 1189 and latest movies on demand worth Rs 801.
“We found these offers quite successful in Andhra Pradesh. The current offer is quite similar, except that we have done some tweaking to suit the different viewership tastes in each of the four southern states,” said Dish TV deputy VP Ravi Chandra Macheria.
In the four southern states of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Sun Direct is the leading DTH service provider with the maximum number of subscribers.
Recently, Dish TV changed its brand positioning and launched a new TVC with brand ambassador Shah Rukh Khan. The company said it has earmarked Rs 300 million towards media spends for the new campaign, which started on 6 December.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
