Applications
Dish TV appoints Arun Kapoor as CEO
MUMBAI: ASC Enterprises has appointed Hutchison Essar South Ltd Arun Kumar Kapoor as Dish TV CEO. |
Kapoor comes from Hutchison Essar South Limited, where he was functioning in the role of CEO for the Punjab Circle. He brings along with him a vast experience of 23 years in various spheres of business across leading organizations in the country. A management graduate from Jamnalal Bajaj Institute, Mumbai, he has been instrumental in setting up and managing operations for Bharti Group/Spice Cell ltd. and lately for Hutch for the Punjab circle, informs the release. |
He was associated with companies like UB Group, Gillette, Pepsi, Spice Cell, Airtel, IBM Daksh and Hutch. Announcing Kapoor‘s appointment Dish TV business head Jawahar Goel said, “We are glad to have Arun with us. We are confident that his leadership experience will surely provide great impetus to the growth plans of Dish TV.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








