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Discovery launches broadband channel in Germany
MUMBAI: US media firm Discovery has launched Discovery Broadband in Germany. It is now available at www.discoverybroadband.de. |
Discovery Broadband is a subscription service offering access to programming from Discovery via broadband. Focussed on core Discovery genres including animals, machines, engineering, science, history, real life and travel, a full range of content is available to view online. This includes shows such as American Chopper, Mythbusters, Deadliest Catch and Conspiracies on Trial. At launch, Discovery Broadband in Germany will offer more than 40 hours of fully languaged programming for broadband consumers to enjoy at their convenience. Approximately 10 hours of additional content will be added to the service each month in order to offer enhanced choice each month and build an extensive, wide-ranging library for subscribers to the service. |
Discovery Networks in Germany VP and country manager Dr. Patrick Hörl says, “The launch of Discovery Broadband in Germany underscores our commitment to extend the company’s quality content across multiple media platforms in order to provide increased flexibility, convenience and control to consumers”. Discovery Broadband is available to consumers on a monthly or annual subscription basis at a cost of €5 and €50 respectively. Consumers can also access individual programmes for 24 hours on a pay-per-view basis for a fee of €1 or €2 based on the duration of the content. A free one-week trial of the service will be available at launch. With a total of more than 12 million broadband subscribers, Germany is currently the largest broadband market in Europe and also one of the top five broadband markets in the world (Source: Organisation for Economic Co-operation and Development, June 2006). To access the range of programming available on the Discovery Broadband site, consumers simply register their details at www.discoverybroadband.de to open an online BT click and buy account and will then receive a username and password for continued account access. Discovery Broadband is also available in Europe in the UK, France, Italy and the Netherlands. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
